Select Page

There are multiple ways to create a strategic planning model for a business. When creating a long-term plan for success in the business, you need to know where to start. Here are some steps to build a strategic plan for your business.


One of the biggest things to do before creating a strategic plan is to fully assess the industry you are in. Analyzing the market around you and understanding how big the business is around you. Try and find out who the competition is and what kind of business they are conducting can give you some insight into the market. You will not be able to create an effective plan until you fully understand the business around you and the other competitors in the market.


The next thing to do in the process is to sit down and do a SWOT analysis of your business. The SWOT will gauge where your company’s Strengths, Weaknesses, Opportunities, and Threats are. When finding strengths you can find areas that you are already confident or proficient in already that can be the cornerstone for your business. The weaknesses can be anything that is currently affecting your company negatively, mostly internal. The opportunities are the things in the market that you can potentially capitalize on that are not yet fully realized. And finally, threats are the things within the market or business that can threaten your success.


Once the first two steps are completed, you can start to finally hone in on your vision and mission for the business. The mission statement needs to address things like what you are doing and why. And the vision needs to be the driving force behind that, what you are going to do and how you are going to do it.


Setting goals are not something to be afraid of, you need to know what you are striving towards as well as having something to reach for. These are essential to any business as they give you a defined object to reach for.


On the road to the goals, you are going to need objectives as well. These are milestones that will help you stay on track to your path to the goal. They will offer short-term “goals” to strive for that will, in turn, get you closer to the end goal.


Lastly, you will need to find out what you need to complete these goals. Once you figure out the path and the objectives/goals, you can easily figure out the staffing needs and other external needs to complete these things. Once you get this done, you can get to it and with your business.