by Gorman Houston | Jan 14, 2021 | Gorman Houston, Strategic Management
Branding is developing a strong identity for a particular product or company by designing a unique image or symbol and craving it on customer’s minds. Branding helps to identify a product and differentiate it from others. It also helps customers know what to...
by Gorman Houston | Dec 29, 2020 | Gorman Houston, Strategic Management, Uncategorized
Essential Elements of a Strategic Plan A strategic plan is an outline of how a company or organization will achieve success. This plan varies in size and complexity, from being one page to hundreds of pages, but its use is essential. The extent of the plan depends on...
by Gorman Houston | Jun 17, 2019 | Strategic Management
Strategic planning is a crucial part and parcel of business management practices. It allows a business to position itself strategically for success while guiding its prospects in the market. As a business owner, investing in organizational strategic planning enables...
by Gorman Houston | May 4, 2019 | Strategic Management
Strategic planning in business is one of the core corporate activities that should be conducted on a regular basis. Good strategic planning helps a business set its priorities right, realign its resources, and strengthen its operations to ensure that it is competent...
by Gorman Houston | Feb 2, 2019 | Strategic Management
Many times when a business is trying to create a strategic plan retroactively, they don’t look to the future of where they want to be because of the future is the last place they want to look for answers. Many times too much is going on and deadlines pile up and that...
by Gorman Houston | Dec 28, 2018 | Strategic Management
When you are looking at your business from the top-down, a key component that needs to be there if there isn’t one in place already is to have a strategic plan in place to be the “blueprint” or structure to your business. A strategic plan is supposed to be able to...
